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Science Fiction & Fantasy

CLARKESWORLD

HUGO AWARD-WINNING SCIENCE FICTION & FANTASY MAGAZINE  

 

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July 2014 ISSUE

Another Word: Reclaiming the Tie-In Novel

Our society has a weird relationship with logos. Put a popular brand name on a t-shirt, and you’ll find people happy to pay fifty dollars (or two hundred dollars for Gucci!) to be a walking billboard. But put the logo of a popular game or film property on a novel cover, and suddenly genre readers [...]